HELO LX in the Pharmacy and Pharma CRO Setting
There are 23,000 independent locally owned pharmacies in the US who are competing every day to differentiate themselves from the big box stores such as Walmart, CVS Health, and Walgreens. Local owners must continue to promote what makes them different than the competition to help keep current customers and get new ones.
Pharmacists in all sectors are leveraging technology to provide patient care services and medication therapy management (MTM). MTM services include comprehensive medication reviews, medication reconciliation, drug use review, the ordering and review of lab tests, immunizations, drug dosage adjustments, and identification of gaps in care. Pharmacists have been performing MTM services for Medicare and private health plans are beginning to reimburse for more MTM.
One trend that is developing is the adoption of personally generated data, or PGHD, to assist pharmacists in tracking how a patient is doing on a new medication. By studying changes in a patient’s heart rate, breath rate, blood pressure and sleep patterns before and after a medication has been prescribed can help the pharmacist determine how the patient is reacting. When there are variations over time, these could be indications the patient is not absorbing the medication appropriately, or they may be having adverse reactions based upon the combination of other medications they are taking.
The same for the pharmaceutical research business (CRO); PGHD from wearables become much more interesting when activity and sleep data are correlated with other data being collected at the clinical research site. This correlation can provide context as to why activity, sleep or heart rate levels may have fluctuated during the study period. Researchers can then uncover important patterns such as a participant being less active on days that a medication dose is missed or a participant sleeping more after taking the medication, indicating drowsiness as a possible side effect – and of course many more examples.
The opportunity the pharmacy and the pharma CRO has to adopting a wearable health band that captures these important measurements throughout the day and night would raise the quality of care they are providing to their patients, increase the engagement of their patients in their own care and the quality of discussions with their pharmacist, and the better outcomes and happy patients will mean more referral business from the community.