Unlike other less functional wearables, with HELO, developers can code their own HELO Apps and plugins to expand or enhance the existing HELO applications. Developers have access to all HELO users worldwide, providing solutions such as wellness programs, nutritional meals, fitness videos, concierge health, etc.. The HELO AppStore provides developers a totally new sales channel for their ideas and talents. Future HELO apps will come from innovators around the world, as well as the talented Wor(l)d development team. The next in the series of new app releases will be fall 2017.